Koi is a fictional skincare brand. Rich, luxurious, and sleek, this brand was inspired by the koi fish whose beauty represents opulence.

The art direction of Koi needed to focus on richness and attainability. The simple design of the logo lends a sleek yet attainable look to the packaging while the jewel toned colors provide richness to the brand.

ROLE: logo, brand identity, art direction